Commersial innovation
The Project
Norsk Rikstoto wanted to explore the possibility of using positioning technology, where the aim is to be able to give existing and new customers a greater experience by watching horse racing on multiple digital platforms.
Batera has assisted Rikstoto with the commercial project management, both in connection with the selection of suitable technology and the implementation of the selected positioning technology on 5 racetracks in Norway.
About Rikstoto
Rikstoto is an independent, business organization that was established on 24 September 1982 by The Norwegian Trotting Association and the Norwegian Jockey Club.
The foundation has an overall responsibility for all totalizator activities and financial management of the equestrian sport.
For more information:
www.rikstoto.no
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